Companies of all sizes may utilise event management as a tool for strategic marketing and communication. Promotional events can help businesses connect with their present and potential clients. These advertising-related events could take the form of press conferences, promotions, or product debuts, for example.
In an effort to reach thousands or millions of people via media coverage, event organisers may also employ traditional news media to target their audience. Additionally, they can invite their audience to their events and interact with them there.
